BLACK IS WHITE
CHEWING GUM

GENTLE

WHITENING

Activated carbon simply absorbs particles that cause discolouration, removing stains without damaging the enamel.

BALANCED

ORAL FLORA

The enzyme glucose oxidase says 'bye bye' to germs and controls the build up of bacterial in a completely natural way.

It tastes citrussy and minty, so refreshing. And there’s plenty of good stuff in it: activated carbon, hydroxylapatite, glucose oxidase, xylitol and plenty of lifestyle. What’s all this for? Find out here. Chew it!

SUGAR TO PREVENT TOOTH LOSS

Xylitol, extracted from birch trees, is a very special sugar it's nice and sweet, and protects you from cavities.

A REFRESHINGLY RADIANT SMILE

White teeth make you feel happy and more confident, a great reason for a beautiful smile.

STRENGTHENS THE ENAMEL

Hydroxylapatite fills holes that are beginning to form, remineralises the dental enamel, seals dentine channels and is completely natural.

ALL OF THIS THANKS TO FOUR SUPER-EFFECTIVE INGREDIENTS:

HYDROXYLAPATITE

Hydroxylapatite is a natural mineral that's very similar to dental enamel: it forms a protective layer on the tooth, remineralises compromised dental enamel, seals open dentine channels and protects against cavities that are beginning to form. Some reaserchers are saying it's even more effective than fluoride. Pretty cool.

ACTIVATED CARBON

This ingredient is what makes this whitening chewing gum completely diffrent: activated carbon removes discolouration without abrasives. It absorbs particles that cause discolouration and gently removes them.

Activated carbon is extracted from plants.

GLUCOSE OXIDASE

Bees use glucose oxidase to preserve their honey. This enzyme doesn't give germs any peace in the mouth either: glucose oxidase turns sugar into hydrogen peroxide, directly affecting bacteria. Pretty clever.

XYLITOL

A sugar that's good for your teeth; yep, that exists. Xylitol is extracted from birch trees, and is also found in corn. It tastes lovely and sweet. Instead of creating an acidic effect in the mouth like normal sugar, xylitol has an antibacterial effect and prevents cavities. You can't say fairer than that.

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